cheetos mac ‘n cheese bold to the bone costume
Cheetos Mac ‘N Cheese dressed up its shape for Halloween - turning its classic spiral noodles into a “box of bones.”
To drum up hype, we turned the “box of bones” into a literal Bold to the Bone costume - putting the product front and center on a scary-good glow-in-the-dark skeleton costume.
Resulting Media Coverage included:
“Cheetos launches new Mac ‘N Cheese Box of Bones and 2022 Halloween Costume Giveaway” - Penn Live
