CAP’N’S COVE
Cap’n Crunch has been inspiring adventure for decades. So when it came time to celebrate a huge milestone—turning 60—he wanted to venture into unchartered territories.
We traded in the Milky Seas for the Palm Springs desert, turning up in the Coachella valley for an unforgettable birthday bash deemed “Cap’n’s Cove.”
Attendees splashed in the pool, enjoyed Cap’n Crunch-inspired brunch and cocktails, danced to the tunes of DJ Jazzy Jeff and DJ Pee .Wee (Anderson .Paak!), took in an unforgettable performance from multi-hyphenate talent Reneé Rapp, and of course, sang Happy Birthday to Cap’n.
The party was the talk of Palm Springs, capturing the attention of music fans, cereal lovers, food and entertainment media (People, E!, JustJared, In Touch, US Weekly, and more!), and festival attendees looking for the hottest ticket in town.
This work was recognized with a PRNEWS Platinum Award.
Resulting Media Coverage included:
“Cap’n Crunch Celebrates 60th Birthday During Coachella” - Food & Wine
“Cap’n Crunch is Setting Sail for Coachella Valley for his Epic Birthday Bash” - Yahoo
“Rapp played a couple of her songs at Cap’n Crunch’s 60th birthday” - US Weekly