Bold chat court
Gen Z loves to travel but too often things get in the way for them—from noncommittal, flaky friends to being able to actually afford the plane tickets and hotel once a date and location is agreed upon. So we came up with a solution: take your group chat to court. Bold Chat Court, that is.
To help promote the Marriott Bonvoy Bold card from Chase, we served up sweet travel justice in the form of 500,000 Bonvoy points to 10 lucky winners in need of a vacation.
With actress and singer Halle Bailey as our judge, we helped Gen Z-ers call out the flakes, stallers, and ghosts of their groups once and for all and inspired them to go ahead and book the trip.
Resulting Media Coverage included:
“Halle Bailey Says Traveling With Son Halo Is a 'Beautiful Experience'“ - OK! Magazine
