cheetos mac’ramé collection
Ahead of back to school season, Cheetos Mac ‘N Cheese put the “mac” in macramé fashion, in a bold twist that only they could pull off. We partnered with Project Runway alum and macramé designer Coral Castillo to bring her signature style to the Cheetos Mac ‘N Cheese brand.
The results? Gorgeous, handmade items infused with the Cheetos Mac ‘N Cheese brand DNA. From bright colors to accents like a spiral noodle zipper and Chester prints, the Fanny Mac and Mac-Tops in the Mac’ramé Collection won over the hearts and minds of both Cheetos Mac fans and stylish fashionistas alike.
Over 55,000 fans clamored to get their hands (and feet!) on one of the pieces.
This work was recognized with a Golden Trumpet Award from Publicity Club of Chicago for marketing - consumer/lifestyle.
