Chevrolet #ChevyGoesEmoji

To launch the all-new Chevrolet Cruze, Chevrolet wanted to target tech-savvy millenials. For this vehicle launch, I helped write the first-ever press release using only emojis. Can you decode it?

This campaign was recognized with a PR Daily 2016 Best Social Media Campaign award and a Public Relations Society of America, 2016 Award of Excellence.