CHEWY CAMP TRACK
In the summer of 2021, Chewy wanted to further establish its commitment to play. So we helped the brand create the Chewy Play Fund, a brand-funded initiative to support organizations and missions that also believe in kid-led play.
For our first big effort, we partnered with the American Camp Association to help send kids in need to camp. To jump start the play, we worked with singer-songwriter Andy Grammer to write an original camp song featuring lyrics from fans across the country. Not only did kids get in on the play to create the song (including his own daughter Louisiana!), the song itself raised $200,000 for the ACA and will send up to 500 kids to camp!