coolhaus pride float

In 2020, Pride parades across the country were getting cancelled because of the pandemic. But Coolhaus, an ice cream brand with LGBTQIA+ co-founders, knows that you can’t cancel pride.

To send that message loud, proud, and clear, we created a socially distanced, delicious take on the Pride float.

Our Pride Floats helped launch their new ice cream flavor, Enjoymint for All, with proceeds from the flavor’s scoop shop sales going to support The Okra Project. The campaign earned coverage in Thrillist, Guilty Eats, and NBC Los Angeles, while capturing the hearts of fans on social looking for new ways to celebrate Pride month this year.