don’t lump me in | agendia

No one is exactly the same and neither are their breast cancer tumors. But when doctors don’t treat patients as unique people, it can lead to under or over-treatment which is bad for the patient and their outcome. 

We created the campaign platform ”Don’t Lump Me In” to become a rallying cry for breast cancer patients to demand Agendia’s tests which can spot blind spots its competitors miss. The idea was to show the unique stories of people getting personalized treatment plans based on their test results.

We worked with 3 unique women who have experienced breast cancer and used Agendia’s tests to share their personal stories through audio-led content, video, and photography.