gatorade beat the heat

Every summer, when temperatures rise, so do cases of dehydration. Gatorade has been committed to helping teen athletes “Beat the Heat” for decades and this year wanted to reach the Gen Z audience in a new way.

So we created Thirst Traps. That’s right, we put our own spin on the cultural phenomenon, turning “thirst traps” into moments of dehydration and showing how Gatorade can help you avoid getting caught in one. We got Gatorade athletes, the NFL’s DK Metcalf and US Women’s soccer star Mal Pugh, to deliver the message in a humorous and educational way.

Team:
ECD: Joel Rodriguez
AD: Caleb Dawkins
Strategy: Ashleigh Smith
Direction/Production: Droptree productions