joy to the real

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Joy to the Real is a campaign for the Real Christmas Tree Board that celebrates what makes the holiday season so memorable. The unexpected, hilarious, fun, and joy of those perfectly imperfect moments that happen when planning to get your tree, finding the perfect one, and basking in its glory once it is set up in your home.

To get the word out, we created a campaign that featured social, paid, and search content highlighting all of the reasons why a real Christmas tree is the most joyful choice, complete with featuring real, authentic video and imagery to keep it as real as possible!