kitkat halloween

The return to a somewhat normal Halloween in 2021 needed to be a big year for KitKat. So we went big, literally, with a custom seven-foot-tall costume for 4. The pieces of the KitKat costume, designed by Hollywood costume designer Dawn Dunning, actually break apart, replicating the signature break that fans know and love.

The costume was a HUGE hit, with fans vying for a chance to win one on social media and late night show hosts marveling at its sheer, delicious scale.

The KitKat Halloween costume shattered goals, increased sales, and was deemed “Most Creative Four-Person Costume of 2021.”

Resulting Media Coverage included:

Broadcast placements stole the show with The Late Late Show with James Corden mentioning it in an episode monologue and following up with the actual costume being a part of their Halloween episode!

“You Could Be a Giant Kit Kat for Halloween.” - Thrillist

“Kit Kat Halloween costume for 4 people breaks apart just like the candy” - Fox Business

“James Corden clashes with his staff over their enthusiastic Halloween costumes” - Mashable