LIPTON BIRD BRINE

Lipton, the Official Iced Tea of the NFL, wanted to be top of mind on Thanksgiving - the one holiday of the year that’s all about football, family, and food. And one of the sure ways to ruin Thanksgiving? A dry turkey. So we cooked up the perfect hack - Lipton Bird Brine.

We teamed up with the NFL’s Adam Thielen, who spit out dry turkey on his Thanksgiving post-game interview the previous year, to help America cook the perfect bird with Lipton Bird Brine.

Lipton Bird Brine garnered 145M+ earned impressions with placements like Adweek, PR Week, OK! Magazine, Foodsided and MSN. Social response was overwhelmingly positive with 10,600+ likes and over 350 comments like "well played by Lipton to capitalize on this!! So good" and "I'm dying to get that tea container!!!! Lol" With over 3.2M views on TikTok, Thielen's journey with dry turkey and the fast-paced humor of the production resonated with consumers and media alike.