lipton pops of sunshine

It turns out, two thirds of parents would rather go back to their carefree childhood summer days than receive a promotion at work. While we haven’t invented a time travel machine just yet, 75% of those parents also said nothing takes them back faster to those gloriously sunny days than a deliciously cold frozen popsicle.

So Lipton, the authority on summertime, gave them an elevated twist on their nostalgic fav with Lipton Pops of Sunshine, frozen iced tea pops made just for them. Lipton Pops of Sunshine encouraged parents to steal their own sunshine, allowing them to keep their cool as temps heat up.

To up the nostalgic factor, we partnered with millienial fav, T-Pain, to remix a classic hit 90s song “Steal My Sunshine” to help get the word out.

Resulting Media Coverage included:

“Lipton encourages parents to summer like a kid again with release of “Steal my Sunshine” T-Pain cover and rereshing ice(d) tea pops” - Yahoo! Finance

“T-pain has recently partnered with Lipton Iced Tea for a refreshing spin on the 1999 classic, ‘Steal My Sunshine’” - Insider

“T-Pain gets nostalgic with ‘Steal My Sunshine’ remix for Lipton’s new iced-tea popsicles” - Hip Hop DX