LOWE’S DECK THE DECKS

In the summer of 2023, Lowe’s had one thing on its mind: Christmas. The brand wanted to beat the competition to the holiday season and showcase its decoration offerings in a culturally relevant way.

Something else was happening in the summer of 2023. Record temperatures. Studies show that channeling winter weather can make you feel cooler, and with this season being the hottest on record, we decided to usher in the holiday season earlier than ever before.

Enter: Deck the Decks. Forget the halls, while we still can enjoy our outdoor decks and patios, Lowe’s encouraged fans to “Deck the Decks,” turning summer slumps into a much-needed moment of holiday cheer.

We partnered with Mr. Christmas, Brett Eldredge, to get us in the spirit, helping us decorate with all of Lowe’s decor in Nashville and singing tunes from his acclaimed holiday albums for some fans and influencers who landed on the “nice” list early.