mac-a-roni
When a family-favorite legacy brand like Rice-A-Roni (the San Francisco treat!) decides to launch another BIG innovation straight out of Silicon Valley, you need to pull out all of the appropriate stops to announce it.
That’s why, for the new Mac…A-roni, we filmed a deliciously inspired keynote to unveil its cheesy, creamy goodness. We tapped Joel McHale to be our obsessively excited speaker, sharing that the new Mac-A-Roni has not one, not four, but TWO flavors.
To continue on our tech launch mission, we went bi-coastal to New York, for an all-day Mac-A-Roni tasting experience. The pop-up, modeled after a tech store, allowed consumers, influencers, and media to get up close and personal with our new product—as well as to taste the possibilicheese.
Resulting Media Coverage included nearly 400 placements and 4B+ impressions:
“Joel McHale talks Mac-A-Roni, Family Meals and Savory Ice Cream Fails” - Forbes
“They named me their Chief Mac-A-Roni Officer.” - Collider
“McHale is teaming up with Rice-A-Roni to promote their latest innovation, Mac-A-Roni” - US Weekly
“Why The Bear’s Joel McHale Really, Really Likes Knives” - E! News
“Joel McHale plays a Chief Mac-A-Roni Officer at the Mac-A-Roni Experience” - People
