QUAKER INVISIBLE WORKOUTS

Parenting is a full time workout. But parents don’t always get the credit for it on their fitness trackers and smart watches. To launch Quaker’s new line of protein-packed products, we set out to change that. Because we’ve got protein to fuel the workouts that count, even when they don’t get counted.

Through research, we learned that 78% of parents agree that the fitness industry is missing their parenting workouts, with 87% thinking that being able to track them would make them feel more valued.

So on behalf of parents and caretakers everywhere, Quaker made a plea to the fitness industry and launched a Change.org petition. Because Quaker sees all the work they do. Now it’s time for the rest of the world to see it too.

Credits: ECD: Ellie Tuck, Strategy Director: Geri Szabo, CDs: myself + Greg Overhuls, AD: Danielle Weiss, Jr. AD: Ethan Gonzales, Jr. Copywriter: Sam Simcox, Producer: Sara Rice, Video editor: Emma Neumeyer, Website design: Omnicom Productions