Reese’s Take5
What’s in a name?
The Take5 bar has always used Reese’s peanut butter—but nobody knew. To launch the rebrand of America’s favorite candy bar and prove that the name Reese’s has the power to make anything better, we put fans to the test.
Pairs debated over the nuanced differences of each candy bar and unanimously agreed: the Reese’s Take5 is far superior. And then we revealed the truth: it’s the same exact bar. Now better. #NotSorry