TEAM REESE
When it comes to inking an NIL deal with a college athlete, brands look at their stats and performance on the court and field.
But Reese’s knows there’s something even more impressive. And that’s sharing a name with them—the greatest candy ever. Thus, Team Reese was born. We offered players named Reese the sweetest NIL deal in college sports history.
Reese’s University signed 12 NCAA D1 football players to the team and made the deal well worth it by throwing in a flashy orange blazer for game day, an incredible Reese nameplate gold chain, Cup Links—cuff links that look like Reese’s cups, of course!, and most importantly, a football locker fridge for stowing all of the Reese’s football-shaped cups you could want all season long.
The news captured the attention of food, sports, and culture media, created a whole lot of buzz for the football-shaped cups, and got Reese’s showing up on Game Day in an authentic and fun way.
