Chevrolet #TechnologyAndStuff

What happens when a national trophy presentation at the World Series goes awry? If you are Chevrolet, you embrace the unexpected and regain control of the narrative.

As part of the real-time response team, I monitored the trending conversation and contributed to the content development, putting Chevrolet back in the driver’s seat.

Capitalizing on #TechnologyAndStuff resulted in over $5 million in earned exposure for the launch of the Chevy Colorado. In addition, the campaign hauled home a 2015 Gold Cannes Lion for PR Rapid Response, a Silver Cannes Lion for Crisis, and a Bronze Cannes Lion for Media in the Cars & Automotive category.