WINGSTOP NATIONAL RANCH DAY

People love Wingstop’s ranch so much—that they’d bathe in it.

So to celebrate National Ranch Day 2023, we made it happen. Seriously. In a collab with Buff City Soap, we released a limited batch of “Bathe In Ranch” bars for our biggest ranch fans.

The soap itself mimicked what fans love about Wingstop ranch - with a milky base, speckled texture, and seasoned to perfection. Bars sold out in minutes, but fans who didn’t snag one could still get free ranch on the Wingstop App—a delicious consolation prize, if you ask them!

Resulting Media Coverage included:

“Wingstop asks would you bathe in ranch on National Ranch Day?” - Fansided

“Ranch Dressing Soap is on the Menu at Wingstop: Here’s How To Get It March 10” - Daily Bulletin

“Wingstop’s Ranch is So Good, Fans Want to Take a Bath in it (And Now They Can)”- Yahoo